Golf Pros Get an Oscar

Oscar Jacobson, the Swedish menswear clothing manufacturer, has once again been named as the Official Clothing Supplier of Men’s Formal Wear to The European Tour. The company, based in Borås near Gothenburg, has established itself as one of Europe’s leading sportswear brands and concentrates on the highest quality products both in high street and golf course outlets. It has extended its agreement to supply Men’s Formal Wear to The European Tour up to the inaugural Dubai World Championship in November 2009, the climax to the new US$10 million Race to Dubai, a season-long competition replacing the European Tour Order of Merit. For more than 100 years Oscar Jacobson has been synonymous with high quality clothing and style and has outlets throughout Europe and parts of Asia. Peter Bannington, Sales and Marketing Manager for Oscar Jacobson UK Ltd, said: “These are very exciting times for our company. Re-launching our street wear brand during a mini-recession is confirmation of the belief we have in our products. “When the market is tough people want quality, value for money and an association with a strong brand which will continue to develop and improve their products and service. It is the hope of Oscar Jacobson to work more closely with The European Tour beyond the new agreement and provide The European Tour’s Staff with men’s formal clothing for official functions.” Scott Kelly, European Tour Group Marketing Director, said: “We are delighted to invite Oscar Jacobson once again to be The European Tour’s Official Supplier of Men’s Formal Wear. We have built a very good relationship with the company over the years and have really enjoyed the comfort and styling of their clothing."