Cleveland take hold of the Seniors

The European Seniors Tour has renewed its partnership with Official Club Manufacturer and Sponsor Cleveland Golf. Under the terms of the marketing agreement, which now enters its second year, the Cleveland Golf brand will again receive commercial exposure throughout the 2008 season, and will also for the first time appear alongside other leading golf brands in the equipment section on the homepage of the official European Tour website. The link will grant customers quick and easy access to Cleveland’s own website, enabling them to view hundreds of golfing products, equipment and accessories. These include the HiBore XLS woods, used by European Tour member and triple Major winner Vijay Singh of Fiji, as well as the new CG12 wedges with zip grooves and the VP milled putter. For the second season, the Cleveland Truck will again be seen at various Seniors Tour events across the nine-month Schedule. A popular feature of the truck is its club sampling facility, which enables Seniors Tour Members to road test Cleveland’s wide range of new products. Andy Stubbs, Managing Director of the European Seniors Tour, said: “We’re delighted to renew our partnership with Cleveland Golf, which proved so successful last year and was welcomed by our Members. “We also hope this developing relationship allows Cleveland Golf to grow its existing profile with the European Tour audience, and showcase some of their excellent products.” Todd Harman, President of Cleveland Golf Europe, said: “ Cleveland Golf welcomes the opportunity to continue as the Official Club Manufacturer of the European Seniors Tour. With Cleveland Golf’s continued brand growth in Europe, we see this sponsorship agreement as a key component to meeting our core marketing objectives. We are proud to support the Members of the tour and we are particularly looking forward to this year’s exciting schedule.”