Arsenal's new TV Channel
Arsenal has become the latest Barclays (sponsor) Premier League club to announce the launch of an official television channel by teaming up with Setanta Sports. Manchester United and Chelsea already have their own channels, while Liverpool is also set to launch its own TV offering. Arsenal has signed a six-year deal with Setanta to be the exclusive broadcaster of the new channel, which is planned to launch in December and will become the 10th channel offered as part of the Setanta Sports pack on satellite, where it will be available at no extra charge. On cable, the channel will be available as part of the Setanta Sports pack via Virgin Media, while Arsenal TV will also be available to Setanta customers in the Republic of Ireland.
Arsenal TV will offer delayed coverage of all the club's matches in major competitions including the Premier League, UEFA Champions League, FA Cup and Carling (sponsor) Cup. It will also include behind the scenes access to the club, including interviews with Arsène Wenger and the players, and will broadcast at least six hours of content per day, five days a week. Under the terms of the deal, Setanta will take all subscription revenues whilst Arsenal will retain all gross receipts derived from any sponsorship and advertising on the channel. "Arsenal TV will provide the club with a powerful way of communicating with our fans in both the UK and Republic of Ireland," said Arsenal managing director Keith Edelman. "For the first time supporters will really be able to see behind the scenes at Emirates (sponsor) Stadium. We are aiming to provide quality programming that is not only informative but also reflects the exciting brand of football we play on the pitch." Michael O'Rourke, co-founder and co-CEO of Setanta, added: "We are delighted to be the exclusive broadcaster of Arsenal TV and add the new channel to our ever-expanding Setanta Sports Pack. With the Barclays Premier League season now underway, and our top European action from France, Portugal, Germany and Holland and comprehensive coverage of the Blue Square (sponsor) Premier, Setanta is unbeatable value for all football fans."
Arsenal TV will offer delayed coverage of all the club's matches in major competitions including the Premier League, UEFA Champions League, FA Cup and Carling (sponsor) Cup. It will also include behind the scenes access to the club, including interviews with Arsène Wenger and the players, and will broadcast at least six hours of content per day, five days a week. Under the terms of the deal, Setanta will take all subscription revenues whilst Arsenal will retain all gross receipts derived from any sponsorship and advertising on the channel. "Arsenal TV will provide the club with a powerful way of communicating with our fans in both the UK and Republic of Ireland," said Arsenal managing director Keith Edelman. "For the first time supporters will really be able to see behind the scenes at Emirates (sponsor) Stadium. We are aiming to provide quality programming that is not only informative but also reflects the exciting brand of football we play on the pitch." Michael O'Rourke, co-founder and co-CEO of Setanta, added: "We are delighted to be the exclusive broadcaster of Arsenal TV and add the new channel to our ever-expanding Setanta Sports Pack. With the Barclays Premier League season now underway, and our top European action from France, Portugal, Germany and Holland and comprehensive coverage of the Blue Square (sponsor) Premier, Setanta is unbeatable value for all football fans."
posted by Robert Halter at 10:37 AM
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