Name Change on Chelsea Shirts

Chelsea Football Club is delighted to confirm that it will carry the global company brand Samsung on the team's shirts next season. The Chelsea FC shirt and merchandise currently carries the company’s Mobile Division brand, Samsung Mobile. However the Korean multi-national has opted for the change, a measure of Chelsea’s ability to deliver world wide exposure for its sponsors. Samsung Electronics currently has a European turnover of £12 billion (US$23.5 billion) and their mobile business has increased by more than 50% since the Chelsea sponsorship began in the 2005/6 season. Chelsea Chief Executive Peter Kenyon said: "Samsung have been a fantastic partner for the last 3 seasons and we take this latest move as a measure of the strength of that relationship and the ability of Chelsea to deliver global exposure, value and brand awareness for its partners." IS Kim, President and CEO of Samsung Electronics Europe said: "Samsung has already enjoyed great success in our partnership with Chelsea and we continue to extend our support, as well as engaging in marketing activities with the club across the whole business.” As a result of the change Chelsea will have 3 new kits next season, home, away and European. It is standard industry practice to change all 3 kits when a sponsor name changes. Samsung picked up the prestigious Sport Industry Award in 2007 for Best Sponsorship of a Team or Individual and has also been shortlisted for 2008 in the Best Integrated Sponsorship category at the same awards.The new home kit will be worn for the first time by the team for the last Premier League game of the season against Bolton on May 11 at Stamford Bridge. And you can pre-order now by using this link, www.chelseamegastore.com/. It is on sale to the public from May 8.